Art of Glory - Rich:Art

Richard Wimmer//born in vienna - 21.05.1978

RICH:ART 

I entered the design business quite late when I was 24 years old. Now I´m seven years working in this field and still feel hungry of learning new stuff. After my diploma in marketing & sales at a viennese university, I figured out, that I wouldn´t be happy with the level of creativity jobs offer in the field of my study. Although I knew that my marketing background would be helpful in the future, it took some time to find the right way.  

Afterall I decided to take my hobby (drawing and playing arround with photoshop and illustrator) more serious and started to design my first websites. After several numbers of layouts I got more into illustration and print projects. Business is hard, especially for a selfmade graphic designer.But together with friends working in a familiar business we founded a pool where we tried to support eachother and to set up projects together. Beside that, I found agencies to work with as a freelancer on a regular basis, in the field of trendsports and lifestyle projects. That was the point where I felt I´m heading in the right direction. After all, the network grew and so did the projects and business possibilities....

Now I found my way by doing graphic design, illustration and product design in the field of trendsports and lifestyle. As a mountainbiker I´m focusing on brands in this market and did textile-designs and bikeframe designs for cycling companies, websites and shirtdesigns for cycling magazines, bikeparks and event organizer. The Surf Worldcup as well as Snowboard Openings and other youth-events were clients over the years. I´m always open to new challenging projects and brands!

What does RICH:ART stand for?

1.Trying hard to be on the pulse of time when it comes to graphic design and illustration and not to provide clients with worn out stuff everybody else already has. My favourite fields are trendsport- and lifestyle projects, as they are part of my everyday life.

2. Constant improvement of my own skills 

3. Small but beautiful

4. Don´t sell yourself

5. Style does matter!

THE OFF – the alter-ego and first austrian urban vinyl toy

http://www.richardwimmer.com/index.php?id=41

THE OFF (Slang for Ape in Austria) is the alter ego of designer RICH:ART, which the artist incorporates into his illustrations in many different ways.

The OFF revolts against babbitt and smarty-pants and represents an outlet for all creative and open-minded people in the daily fight for style and innovation. He´s open to change and OFFers himself up to new creative projects.  On the other side he goes OFFline when the monkey business gets too much for him. 

Apish, OFFbeat and progressive are just some of the characteristics of Designer and Toy in times of uniformity and standardization.

The motto is: „STYLE DOES MATTER!